What is Digital Marketing?
Digital marketing, at its most basic level, is advertising distributed via digital channels like search engines, websites, social media, email, and mobile apps. Digital marketing is the process of organizations endorsing goods, services, and brands through the use of these online media channels. Consumers rely largely on digital tools to conduct product research. According to Think with Google marketing insights, 48 percent of customers start their searches on search engines, while 33 percent go to brand websites and 26 percent go to mobile apps.
Best Books on Digital Marketing
It’s difficult to remain ahead of the competition in digital marketing because it’s always evolving. With new Digital Marketing Books being released on a weekly basis, it can be difficult to decide which ones are worth your time. So we’ve done you a favor and compiled a list of our Top 10 digital marketing books, along with a bonus book at the end, so you can make the most of your time.
Winning in the Digital Age: Seven Building Blocks of a Successful Digital Transformation by Nitin seth
The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader.
For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts.
Shoot The HiPPO: How to be a killer Digital Marketing Manager By Tom Bowden & Tom Jepson
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing – recommended by the Chartered Institute of Marketing.
Marketing 4.0: Moving from Traditional to Digital Philip Kotler
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Fundamentals of Digital Marketing | By Pearson Puneet bhatia
Staying true to its former edition ‘Fundamentals of digital marketing (second edition)’ is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media, and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting-edge companies
such as ASOS, Spotify, Zalando, and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies By PR Smith & Ze Zook
“The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns.” Dave Chaffey, Co-founder and Content Director, Smart Insights
This book has the strongest focus on online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolt-on approach to integration, this book is essential for giving students the precise skills employers will look for – to be able to implement genuinely integrated marketing campaigns.
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers By Russell Brunson
Traffic Secrets Is the FUEL
The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting traffic (or people) to find you.
And that is a tragedy.
Brand Storytelling: Put Customers at the Heart of Your Brand Story By Miri Rodriguez
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google.
Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer’s life has changed as a result of them.
Marketing 5.0: Technology for Humanity By Philip Kotler
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Digital Marketing Analytics: In Theory And In Practice By Kevin Hartman
From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today’s digital world (printed in brilliant full color).
Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It’s a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more.
Digital Branding By Daniel Rowles
Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles – a respected CIM fellow, course leader, and industry thought leader.
Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results.
Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.