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Quality function deployment is a crucial tool when trying to figure out what you need to do to satisfy or even please your consumers.Every business has clients. Some solely serve internal clients, some only serve external clients, and some serve both. Here we will come to know how Quality Function Deployment useful for a company.

QFD resources


QFD is a methodical approach for attentively hearing the customer’s voice and then effectively responding to their needs and expectations.

QFD was introduced to the United States in the early 1980s after being first created in Japan in the late 1960s as a type of cause-and-effect analysis. It first became well-known due to significant achievements in the auto sector.


Quality is determined by how satisfied customers are with a good or service in QFD. QFD is a structured approach that uses the seven management and planning tools to rapidly and efficiently identify and prioritise customers’ demands.

The QFD process begins with the first matrix, also known as the House of Quality (Figure 1), and then focuses on the most crucial characteristics or qualities of the product or service. These are made up of the musts, wants, and wows of the customer. (See the Kano model of the gap between customer perception and reality.)
As demonstrated in Figure 2, QFD distributes the attributes and qualities to the appropriate organisational function for action once you have prioritised them. QFD is the application of customer-driven attributes to an organization’s accountable functions.

Course Objectives

After completing your Quality Function Deployment training, you will gain a basic understanding of:

  • Defining quality function deployment
  • Identifying historical dates in QFD
  • Summarizing the benefits of QFD
  • Identifying the difference between a true customer need and a technical descriptor
  • Calculating a phase, I QFD matrix
  • Defining the focus within each of the four phases of a QFD process
  • Identifying data necessary for every room in a four-phase QFD process
  • Evaluating an example of ‘Houses of Quality.’


There are no prerequisites for this course.

Who Should Attend?

Job roles that can take up Quality Function Deployment course, but are not limited to:

  • Product Development Personnel
  • Project Managers
  • Marketing and Sales Teams
  • R&D Personnel
  • Design Product & Process Team
  • Manufacturing Engineers and Managers
  • Service Teams
  • Quality Personnel
  • Quality Consultants
  • Individuals involved in QFD procedures
  • Anybody eager of learning and enhance his knowledge in this domain
  • Students

Certification Exam

  • Each certification candidate is required to pass a written examination that consists of multiple choice and/or descriptive questions measuring comprehension of the Body of Knowledge.
  • The exam will be conducted online.
  • It is only offered in English.
  • The exam Should be taken within a year of the date of registration of the course.
  • *Taking an exam after one year will incur a fee*
  • For Sample Certificate Click Here

Pass Criteria:  > 60% marks

How will I benefit from this certification?

Companies use QFD to convert customer requirements into measurable design targets and drive them from the assembly level down through the sub-assembly, component and production process levels. Participants attending this course will understand a four-phase QFD process, know how to calculate a phase I QFD matrix and be able to determine the data necessary for moving into phases II, III, and IV in a QFD process. They will also learn the basics needed to design robust products and services, document process design strategies, and create control and maintenance strategies.

Format, Pdf, E-books, Templates availability:

All supporting format, Pdf, E-books, Templates as per the course requirement and within the scope, has been uploaded in the portal in the course section and downloadable.

Quality HUB India offered Online Courses on ‘Related subject“

Hindi Version

  1. Total Productive Maintenance (TPM) and Basics of Maintenance Management
  2. Advanced Value Stream Mapping (VSM)
  3. Certified ‘Lean Expert – Gold Level’ – Level 3
  4. Certified ‘Lean Expert – Silver Level’ – Level 2
  5. Basics of Lean Manufacturing and Toyota Production System (TPS)
  6. Advanced Product Quality Planning(APQP)+ Production Part Approval Process (PPAP)
  7. Statistical Process Control (SPC)
  8. Measurement System Analysis (MSA) +Statistical Process Control(SPC)
  9. Failure Mode & Effects Analysis (FMEA) -Latest Edition (AIAG+VDA)
  10. Complete Core Tool (APQP+PPAP+MSA+SPC+FMEA)

English Version

  1. Advanced Product Quality Planning(APQP)
  2. Production Part Approval Process (PPAP)
  3. Advanced Product Quality Planning(APQP)+ Production Part Approval Process (PPAP)
  4. Statistical Process Control (SPC)
  5. Measurement System Analysis (MSA)
  6. Failure Mode & Effects Analysis (FMEA) -Latest Edition (AIAG+VDA)
  7. Complete Core Tool (APQP+PPAP+MSA+SPC+FMEA)

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